edu磨課師+ 國際化策略 講師:何筱文 已從元智大學離職 影音教學 中文發音 繁體中文版(DVD版)
edu磨課師+國際化策略講師:何筱文已從元智大學離職影音教學中文發音繁體中文版(DVD版)內容說明:
【課程簡介】
開課學校/機構:元智大學
課程發展年度:2004
課程類別:商學管理_管理

本課程設計將以國際企業管理為基礎，帶領學生透過課堂個案討論與分析，實際體驗企業進行策略診斷、規劃、選擇與執行面的流程、困境與解決方法，希望透過多樣化的課程設計與學習歷程，增進學生問題解決、分析與團隊合作的能力。

【學習目標】
本課程得到104年度教育部磨課師計劃補助，為了體現知識無國界的目標，本課程模組全程使用英語授課，透過創新互動式教學，搭配影片啟發、線上討論/活動、跨國專案合作、角色扮演與個案分析，學員預期學習成效如下：1.了解國際企業策略分析流程，並應用課堂所學之理論模型與分析工具評論相關時事2.判斷國內與國際市場的差異性、評估國際市場機會與建立國際化策略，理解不同文化、制度與經濟發展、競爭環境對於企業進入國際市場與實際運作面的影響3.討論國際化的反思與新現象，透過理論與實務並重之課程訓練激發學生國際性的思維與獨立思考之能力本課程適學對象不拘，歡迎對於國際企業策略有興趣之學員加入線上學習的行列!

【授課教師】
何筱文

任職單位
已從元智大學離職

簡述
學歷：英國King’sCollegeLondon管理博士教學專長為互動式英語授課，2013年獲得元智大學創新課程專案補助，2015年獲得元智大學創新教學獎佳作，課程教學滿意度達100%
課程內容:
001_1-1-Introduction-to-the-course.mp4
002_1-2-What-is-international-business_.mp4
003_1-3-Why-do-firms-internationalise_.mp4
004_1-4-How-does-international-business-differ-from-domestic-business_.mp4
005_2-1-Who-participate-in-international-business_.mp4
006_2-2-What-constitute-a-successful-international-business_.mp4
007_2-3-How-to-prepare-a-case_.mp4
008_3-1-What-is-culture_.mp4
009_3-2-What-is-cross-cultural-risk_.mp4
010_3-3-Why-does-culture-play-a-role-in-international-business_.mp4
011_3-4-How-to-measure-cultural-distance_.mp4
012_3-5-How-to-manage-cross-cultural-risk_.mp4
013_3-6-How-does-cultural-distance-between-the-US-and-China-affect-Google's-operation-in-China_.mp4
014_4-1-What-is-an-institution-and-how-does-country-risk-occur_.mp4
015_4-2-What-are-the-types-of-country-risk-caused-by-political-and-legal-systems,-respectively_.mp4
016_4-3-How-to-measure-and-manage-institutional-distance_.mp4
017_4-4-How-do-the-political-and-legal-systems-of-countries-affect-the-global-pharmaceutical-industry_.mp4
018_4-5-What-are-the-dilemmas-of-global-pharmaceutical-industry-specified-in-the-case-and-how-to-resolve-them-in-different-roles-(e.g.,-national-government,-branded-pharmaceutical-firms,-and-generic-manufacturers)_.mp4
019_5-1-Why-and-how-does-a-government-intervene-in-trade-and-investment-activities_.mp4
020_5-2-How-to-measure-the-extent-of-government-intervention-in-a-country_.mp4
021_5-3-How-should-international-businesses-respond-to-government-interventions_.mp4
022_5-4-What-is-an-economic-bloc-and-why-do-nations-pursue-economic-integration_.mp4
023_5-5-What-factors-help-regional-economic-integration-succeed_.mp4
024_5-6-What-are-the-challenges-of-regional-economic-integration_.mp4
025_5-7-What-are-the-pros-and-cons-of-outward-processing-trade-to-Romanian-firms-and-to-other-firms-outside-Romania,-such-as-H+M_.mp4
026_5-8-In-response-to-the-strong-competition-in-cloth-retailing-industries,-what-H+M-should-do-to-counter-the-flood-of-low-cost-apparel-now-entering-the-global-market-from-China_.mp4
027_6-1-Who-are-the-winning-teams_.mp4
028_7-1-What-is-globalisation-strategy_.mp4
029_7-2-What-is-localisation-strategy_.mp4
030_7-3-What-is-glocalisation-strategy_.mp4
031_7-4-Why-did-Japanese-consumers-not-go-shopping-to-Wal-Mart-as-the-firm-had-expected_.mp4
032_7-5-How-has-Wal-Mart-applied-glocalisation-strategy-to-overcome-the-challenges_.mp4
033_8-1-How-to-assess-global-market-opportunities_.mp4
034_8-2-Are-Advanced-Biomedical-Devices!|-products-ready-for-exporting-to-emerging-markets_.mp4
035_8-3-How-well-did-Advanced-Biomedical-Devices-complete-the-key-tasks-in-global-market-opportunity-assessment-framework_.mp4
036_9-1-What-are-the-foreign-entry-mode-choices-for-firms_.mp4
037_9-2-How-to-better-manage-internationalisation-of-the-firm_.mp4
038_9-3-Should-Prime-release-the-intellectual-property-for-its-vehicle-control-unit-and-why_.mp4
039_10-1-What-are-franchising-and-licensing-strategies_.mp4
040_10-2-What-are-the-advantages-and-disadvantages-of-franchising-and-licensing_.mp4
041_10-3-What-is-global-sourcing-strategy_.mp4
042_10-4-What-are-the-benefits-and-risks-of-global-sourcing_.mp4
043_10-5-What-are-advantages-and-disadvantages-of-Subway!|s-franchising-in-China-and-how-does-the-firm-overcome-the-disadvantages_.mp4
044_11-1-What-are-the-distinctions-among-advanced,-developing,-and-emerging-economies_.mp4
045_11-2-What-makes-emerging-markets-attractive-for-international-businesses_.mp4
046_11-3-What-are-the-risks-of-emerging-markets-and-how-to-better-manage-them_.mp4
047_11-4-Who-are-emerging-market-multinationals-and-how-do-they-internationalise_.mp4
048_11-5-What-was-Lenovo!|s-internationalisation-strategy-and-how-did-it-use-such-strategy-to-succeed-in-the-global-marketplace_.mp4
相關商品:edu磨課師+創新服務與公益創業講師:艾昌明已從元智大學離職影音教學中文發音繁體中文版(DVD版)edu磨課師+國際企業策略個案講師:何筱文已從元智大學離職影音教學中文發音繁體中文版(DVD版)

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